Hello!

I'm Lelani, a coach and brand development expert dedicated to helping you develop and launch shelf-ready products faster, smarter, and stress-free.

Whether you're feeling overwhelmed by the product development process or struggling to stand out in a crowded market, I’m here to guide you every step of the way.

With proven tools, practical strategies, and a consumer-first approach, we'll transform your ideas into products that thrive on the shelf.

This is my story

Curiosity. Creativity. Connection.

These three words define my approach to marketing, innovation, and entrepreneurship. With 17+ years of experience across 25 product categories, I’ve learned that success lies where strategy, creativity, and consumer needs intersect.

What excites me most is the magic of entrepreneurship and new product development - turning ideas into tangible, valuable, and loved products. I’ve launched over 70 products into retail and pharmacy shelves, driven double-digit brand growth through consumer-first strategies, and streamlined marketing during acquisitions.

I’m passionate about helping people simplify new product development, uncover opportunities, and unlock their potential.

Let’s collaborate to transform your big idea into something extraordinary.

Some of the Consumer Categories I've worked on:

What I Offer

ONLINE COURSE

iNSPiRE Innovation Accelerator

Fast-track your product development journey with my step-by-step 8 Module online course, designed to help you innovate smarter and launch faster. Perfect for entrepreneurs, business owners and marketers ready to transform their ideas into successful retail products.

E-BOOK

Bland To Brand

Discover the secrets to crafting a memorable and impactful brand with this engaging guide. Packed with actionable insights and easy-to-complete templates it's your go-to resource for taking your product from ordinary to extraordinary.

FREE CHECKLIST

Ready, Set, Launch

Stay organized and on track with my essential checklist for launching your physical product. Designed to save you time and reduce overwhelm, this tool ensures you're ready for a successful launch.

FREE TEMPLATE

C.O.N.C.E.P.T. Framework

The C.O.N.C.E.P.T. Framework, a practical template to guide you through concept development. Turn your idea into a clear and compelling concept ready for validation. FREE GUIDE also included.

You're in the right place if:

You’re not sure where to start with your new product development.
You keep running into unexpected roadblocks
Things are taking way longer than you planned.
You’re worried about wasting time on a product that might not succeed,
You’re dealing with last-minute fixes when you should be moving forward,
You’re struggling to stand out in an overcrowded market.
You know there HAS to be a better way to manage the whole process.

Curious about what it’s like to work with me?

Lelani has deep experience in marketing of pharma & wellness categories, for large corporates and smaller independent players. Her passion for the industry & brands she works on is always evident.

Innovation Director - Beverages

Not only is she a marketing genius, she’s one of the nicest people you’d ever want to have on your team. Lelani has a leadership attitude - always looking to add value by going the extra mile!

Founder & CEO - FMCG

Absolutely amazing! Lelani listened to the brief and need, bringing it all to life in record time.

Owner, Wellness Coach